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3 Social Media Content Types That Get Clients to DM You First
In 2025, personal branding has evolved from being a “good-to-have” to a career necessity—especially in dynamic markets like Dubai. Whether you’re a professional in finance, a tech entrepreneur, or a creative industry leader, your personal brand is your career’s most valuable asset. Dubai’s thriving economy, global networking opportunities, and multicultural workforce make it one of the best cities in the world to build your personal brand and scale your career or business.
Content Type 1: Short-Form Video (Reels, TikToks, Shorts)
Short-form video remains the most engaging type of social media content—reported to outpace long-form and other media in grabbing attention.
On platforms like Instagram, TikTok, and YouTube Shorts, 66% of users find these videos most engaging.
Why it works:
– Snappy, attention-grabbing, and highly shareable
– Perfect for teaser content that raises curiosity and prompts viewers to message for more
Tip: End with a question or “DM me to learn more” CTA.
Content Type 2: Testimonials & Case Studies
Nothing sells quite like social proof. Share testimonial posts, client success stories, or short video case studies to showcase real results. Mention high-paying sectors like finance, tech, healthcare, or management consulting to boost credibility.
Why it works:
– Builds trust instantly
– Shows tangible value—clients DM to ask for details or to explore similar outcomes
Content Type 3: Conversational Lead-Gen via DM & Messaging Flows
This is where social media truly becomes social. Brands are shortening the friction in lead flow by routing prospects directly into a DM chat, complete with pre-set questions or CTAs.
Sprinklr
Why it works:
– Highly personalized and feels private
– Integrates directly into CRM for follow-up
– Encourages real-time conversation
Examples: A law firm or high-end agency prompts “Comment ‘info’ or DM me to see how we can help,” immediately engaging in private convo.
Bonus Content Type: User-Generated Content (UGC) & Memes
UGC—like customer posts shared to your feed—or memes can go viral and spark DM conversations.
Memes are especially effective for shareable, relatable content and engagement.
Post Planner
Why it works:
– Builds community & trust through peer validation
– Entertaining content encourages shares—and DMs asking “where’d you get that?”
Famous Personalities & Personal Brand
When it comes to getting clients to DM you first, a strong personal brand can be your most powerful magnet. Many top entrepreneurs and creators have mastered the art of using social media to not just share content—but to invite conversations that turn into business opportunities.
Gary Vaynerchuk (Instagram) – Known for his raw, straight-talk videos on business, marketing, and hustle culture. Gary often ends posts with calls to action like “Send me a DM” or “Drop me a message,” driving thousands of inbound leads daily.
Neil Patel (Instagram) – A digital marketing guru who frequently shares SEO tips, website audits, and case studies. His content is educational yet approachable, making professionals in high-paying sectors DM him for consultancy.
Ankur Warikoo (Instagram) – Indian entrepreneur and author, known for bite-sized videos on startups, personal finance, and career advice. His authenticity and relatability encourage followers to reach out for mentoring or collaboration.
Sara Blakely (Instagram) – Founder of Spanx, who uses Instagram to share behind-the-scenes stories, personal lessons, and product launches. Her mix of personal storytelling and business updates generates genuine inbound interest.
Key takeaway:
These personalities don’t just post content—they own their niche, stay consistent, and make themselves approachable. A well-built personal brand positions you as the “go-to” in your industry, so prospects feel comfortable initiating contact.
If you want to create a personal brand that works like a 24/7 lead generator, my services at inRush Digital can help you design a content strategy, build an engaging online presence, and turn followers into paying clients—whether you’re in Mumbai, Dubai, or anywhere in between.
Conclusion
To get clients sliding into your DMs first, focus on creating content that is engaging, credible, and conversational. Use short-form video, real testimonials, messaging flows, and even community-driven content like UGC and memes. Match these with a strong personal brand and clear service invitations—and you’ll transform social media browsing into one-on-one client conversations.
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