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Watch: How Aerial Drone Shots Boosted Lead Generation for Padmavati Builders, Titwala
Background
Padmavati Builders Pvt. Ltd. is a reputed name in Titwala’s real estate market, known for delivering affordable yet premium-quality housing projects. While they had strong offline presence and word-of-mouth referrals, they wanted to expand their reach online and attract serious homebuyers.
Their challenge was simple — how to stand out in a crowded real estate market and make potential buyers feel an instant connection with the property.
The Challenge
Low visual appeal in existing marketing: Traditional images and text-based ads were not engaging enough.
Highly competitive market: Multiple developers were targeting the same buyer pool.
Need for emotional connect: Buyers were not able to visualize the lifestyle the property offered.
Padmavati Builders wanted a modern, high-impact marketing asset that would grab attention instantly and convert interest into inquiries.
The Strategy
We decided to create a drone-shot property showcase video that would highlight not just the building, but also its surroundings, amenities, and Titwala’s scenic appeal.
Key Steps:
Pre-Shoot Planning
Identified the project’s USPs: location, green surroundings, connectivity, and amenities.
Mapped out a storytelling sequence: starting from Titwala’s iconic spots → approaching the project site → highlighting key property features.
Drone Videography
Captured cinematic aerial shots of the property, approach roads, and nearby landmarks.
Used smooth flyovers, panoramic sweeps, and altitude transitions to give a grand perspective.
Editing & Branding
Added on-screen text for pricing, location benefits, and special offers.
Incorporated upbeat background music and smooth transitions to maintain viewer engagement.
Integrated Padmavati Builders’ brand colors and logo for consistency.
Lead Generation Integration
Optimized video for social media ads on Facebook, Instagram, and YouTube.
Added CTA overlays like “Call Now for Site Visit” and “Book Your Dream Home Today.”
Used targeted ads for audiences in Thane, Kalyan, Dombivli, and Mumbai suburbs looking for affordable housing.
The Results
Within the first 15 days of launching the campaign:
Inquiries: Over 250 qualified leads generated
Site Visits: 40+ confirmed visits booked
Engagement: Video achieved 3X higher click-through rate compared to previous image-based ads
Brand Perception: Builders reported increased credibility and buyer trust due to the professional aerial visuals
Key Takeaways
- Drone videos outperform static images in creating emotional connection for real estate buyer
- Highlighting not just the property but also the location’s lifestyle appeal drives stronger interest.
- Integrating CTAs directly into video content ensures better conversion.
Final Word
This campaign proved that modern visual storytelling can transform real estate marketing. For Padmavati Builders, the drone-shot video was not just a piece of content — it was a lead-generation engine that bridged the gap between curiosity and commitment.
If you’re a developer looking to stand out, a well-shot aerial video might just be your best investment.
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